Course Details: Advanced Google AdWords

Learn how to optimise your campaigns for best performance

Who should attend this course?
A course for anyone who has a working knowledge of Google AdWords that they are looking to expand even further - particularly agency staff, digital marketing managers and experienced practitioners who need to keep up with the latest developments.

Google AdWords is a crucial element in modern marketing strategy, and a powerful business development tool to boot. It's also constantly developing and improving.

This course will deliver insight into advanced techniques and show how to make your AdWords strategy as effective as possible. You'll also benefit from the opportunity to discuss recent updates and changes with a Google-accredited expert to ensure your organisation derives the maximum impact from its online presence.

What will I get out of it?
- Advanced ad targeting and display techniques
- Effective budgeting and bidding options
- Up-to-date AdWords Editor skills
- Opportunities to discuss and explore the latest AdWords features and functionality
- KPIs to ensure your online marketing campaigns fulfil their highest potential

Course Overview
- An overview of AdWords Editor Further ad types - Image, Local, Mobile, Click-to-Play Video
- Advanced ad targeting: Targeting by location
- Scheduling adverts
- Positioning effectively
- Why can't I see my ad?
- The Ad Diagnostic Tool
- Using split testing to identify effective content
- Using My Client Centre to manage multiple AdWords Accounts
- Techniques to maintain, manage and reinvigorate your campaigns
- Forum for discussion of new features, updates, and issues
- Automated Keyword Bidding and bid calculations, and intelligent budgeting

Request more details about this course

Additional information about this course can be found on the course provider's site. To request further details, simply select 'Request details' below.